Audience groups

AUDIENCE GROUPS

Group A: Well paid professionals, highest class. Lawyers, Barristers, Doctors, Scientists, Dentists                        etc.

Downton Abbey is an example of a group A series as the characters are well paid professionals and their style of life relates to a group A audience more. 

Group B: Fairly well paid professionals. Teachers, middle management etc.

Dead Poets Society is an example of a group B film as Robin Williams plays a teacher and the life style of the characters would relate well to a group B audience.

Group C1: White collar professionals. Nurses, Bank clerks, people who wear white shirts to work.

Casualty is an example of a group C1 drama series about nurses in an emergency department at a hospital, while house sitter is about an architect, white collar, in a relationship.

Group C2: Blue collar professionals, skilled tradesmen. Electricians, mechanics, plumbers, carpenters                   etc.

Alien is an example of a group C2 horror movie. In alien, the main characters are mechanics, pilots etc on a ship. These relate to a group C2 audience.

Group D: Unskilled tradesmen. Post sorters, cleaners, dustbinmen etc.

Dwayne Johnson's Snitch is an example of a Group D film, as he becomes a lorry driver, which relates well to a group D audience.

Group E: Unemployed, pensioners, students and children.

Will Smith's Pursuit of Happyness relates to an unemployed audience as he plays the role of a homeless salesman. The film relates to how he gets a job and looks after his son, relating to the unemployed who often find themselves in similar scenarios. Group E films includes cartoons, such as SpongeBob Square Pants, to cater for the younger audience and gardening and cooking shows, such as Gardener's World, perhaps for the pensioners.

My horror opening will be aimed at C2, D and E as these groups are the common horror audience, which are from 15 to 25 years of age. For this, my opening will have to revolve around people of these social classes.