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Tuesday 28 October 2014

Analysis of Pscho (1998) Opening




How does the title sequence establish genre, character and narrative?

In this opening, the fast music establishes the horror genre, while the character and narrative is not established. Green is used to represent greed and jealousy. Green can also be associated with aliens and hence supernatural occurrences. Black refers to death and evil. So, there is a connection of death, evil, greed and jealousy. Possibly the film is about these elements. 

How does the title sequence attract an audience’s interest?

The fast music along with the animation is addictive, making the audience want to see more. The fact that nothing is given away by the opening makes the audience want to view more so that they know what the plot of the movie is.


What do you consider to be the target audience of the film and why?

From the opening itself, it s impossible to state what the target audience is. The movie itself is directed at a mass audience as its language and violence allow the movie to be suitable for a large market. The movie is more specifically aimed at groups B and C1, this is  the characters  themselves are from the same group. This leads to groups B and C1 audiences having greater sympathy with the characters.
From viewing scenes of the film I would state that the film is a 12 for current audiences, as there are only a few violent scenes, where actual wounds are not shown, making it unsuitable for younger audiences and little language makes it unnecessary to be a 15. The movie was actually rated as a 15 due to nudity scenes.

Who has produced the film and how is that evident in the title sequence?

At the end of the opening, it is stated that the film was produced by Gus Van Sant and Brian Grazer.



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